Conversion rate optimisation consultant
I'm an independent consultant and advisor to eCommerce brands seeking growth through research, data and experimentation
- I'm a consultant based in Melbourne, Australia working with eCommerce brands to define their growth strategy with research, data and experimentation
- My Myers Briggs personality type is ENTP (that's the same as both Fritz Lang and 'Weird Al' Yankovic, apparently)
- I hosted a radio show on Triple R 102.7 FM for many years.
- During COVID, I became obsessed with learning everything I could about beer and brewing. Right now, I'm making a lot of dark German lagers.
- My favourite book is A Pattern Language by Christopher Alexander.
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I occasionally make guest appearances on podcasts talking about eCommerce optimisation, A/B testing, analytics and related guff.