Oliver Palmer

7 critical mistakes to avoid in your enterprise A/B testing program

Learn how to avoid the crucial blunders which threaten the effectiveness of optimisation for enterprise teams

By entering your email address you agree to receive periodic email updates from me. Unsubscribe at any time, of course.

Recent blog posts

  1. The crisis of optimisation

    If academic research science is having a crisis of integrity, then what can we expect from the closed door world of corporate A/B testing?

  2. Illustration of website optimisation

    You probably don’t need A/B testing

    The best way to optimise your website is usually the simplest.

  3. Why I won't be switching my email to HEY

    I tried out Basecamp's reimagined take on email for 14 days and, as much as I wanted to love it, I need to keep searching for an alternative to Gmail.

  4. Example of how PIE scoring works

    PIE prioritisation method

    Take a handful of guesstimates and then get the average. Surely there's a better way to prioritise your A/B testing program? I used to think so too.

Connect with me