Conversion rate optimisation consultant

I'm an analytics and optimisation consultant based in Melbourne, Australia. Clients include Kmart, Oscar Wylee and JB HiFi.

About me

I'm an analytics and optimisation consultant based in Melbourne, Australia. Clients include Kmart, Oscar Wylee and JB HiFi. Learn more.
My Myers Briggs personality type is ENTP (that's the same as both Fritz Lang and 'Weird Al' Yankovic, apparently)
I hosted a radio show on Triple R 102.7 FM for many years.
During COVID, I became obsessed with learning everything I could about beer and brewing. Right now, I'm making a lot of dark German lagers.
My favourite book is A Pattern Language by Christopher Alexander.

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I occasionally make guest appearances on podcasts talking about eCommerce optimisation, A/B testing, analytics and related guff.