Grow traffic, conversion and revenue in your eCommerce business
Draw back the curtain on your data to find the biggest levers to pull to grow your eCommerce business
- Increase your conversion rate
- Delight your customers
- Grow your revenue
Recent blog posts
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Why you need to migrate to GA4 (immediately)
Universal Analytics will stop ingesting data at the end of June 2023, but there are some good reasons why you should make the switch now
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33% of Shopify websites are making this basic SEO mistake
I hacked together up a Python script to crawl the internet and see how many Shopify stores are violating one of the basic rules of SEO
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Most of your A/B tests will fail (and that's OK)
The vast majority of experiments don't do anything at all, so make sure you plan, budget and manage expectations accordingly
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The case against heatmaps
Website heatmaps are a low effort, low signal waste of time and best avoided in favour of actual research