Conversion Rate Optimisation consultant
I make existing websites and digital services more profitable, usable and delightfulLearn more
Recent blog posts
The crisis of optimisation
If academic research science is having a crisis of integrity, then what can we expect from the closed door world of corporate A/B testing?
May 29, 2021
You probably don’t need A/B testing
The best way to optimise your website is usually the simplest.
March 22, 2021
Why I won't be switching my email to HEY
I tried out Basecamp's reimagined take on email for 14 days and, as much as I wanted to love it, I need to keep searching for an alternative to Gmail.
July 16, 2020