Consulting
Analytics, experimentation and optimisation
I help my clients make sense of their data and run better experiments.
Recent client work
- KFC Australia – Unified customer data collection across digital touchpoints to enable precise targeting and campaign measurement (delivered with AKQA).
- Sportsbet – Established experimentation frameworks that scale systematic testing across multiple business units whilst maintaining statistical rigour (in partnership with First Principles).
- Standards Australia – Defined measurement strategy and analytics infrastructure that provides clear visibility into website performance and user behaviour patterns.
- Oroton – Helped to establish an experimentation program for an Australian luxury fashion brand, enabling data-driven decisions across product, marketing, and customer experience initiatives.
How I can help
Ready to get started?
I'm always open to discussing your business, whether you're ready to work together now or just exploring possibilities.
Book a meeting or send me an email and let's talk about what's possible.