Consulting

Analytics, experimentation and optimisation

I help my clients make sense of their data and run better experiments.

Recent client work

• KFC Australia – Unified customer data collection across digital touchpoints to enable precise targeting and campaign measurement (delivered with AKQA).
• Sportsbet – Established experimentation frameworks that scale systematic testing across multiple business units whilst maintaining statistical rigour (in partnership with First Principles).
• Standards Australia – Defined measurement strategy and analytics infrastructure that provides clear visibility into website performance and user behaviour patterns.
• Oroton – Helped to establish an experimentation program for an Australian luxury fashion brand, enabling data-driven decisions across product, marketing, and customer experience initiatives.