Consulting

Analytics, experimentation and optimisation

I help my clients make sense of their data and run better experiments.

Recent client work

KFC Australia – Unified customer data collection across digital touchpoints to enable precise targeting and campaign measurement (delivered with AKQA).
Sportsbet – Established experimentation frameworks that scale systematic testing across multiple business units whilst maintaining statistical rigour (in partnership with First Principles).
Standards Australia – Defined measurement strategy and analytics infrastructure that provides clear visibility into website performance and user behaviour patterns.
Oroton – Helped to establish an experimentation program for an Australian luxury fashion brand, enabling data-driven decisions across product, marketing, and customer experience initiatives.

I'm always open to discussing your business, whether you're ready to work together now or just exploring possibilities.

Book a meeting or send me an email and let's talk about what's possible.