Google Analytics consulting
Tune up your analytics implementation to ensure that your data is reliable, relevant and actionable
Have you upgraded to GA4 yet?
Make the switch from Universal Analytics sooner rather than later to avoid last minute chaos.
The bad news is that your analytics are almost certainly broken. The good news is that pretty much everyone else's are too.
I've encountered hundreds of analytics implementations over the years. Almost without exception, they have been incomplete, inaccurate or otherwise half-baked.
Why? It's normally due to a lack of planning.
Most businesses end up with Google Analytics by default. When they build their website, a developer slaps on the out-of-the-box GA tag. And that's that! Someone might add some custom tracking from time to time. But it's likely never removed and almost certainly never tested. The whole thing then slowly decays into a state of semi-functional chaos.
As a result, so many businesses can't trust their data. They end end up kludging together strategic decisions based on gut feel without the benefit of the real numbers.
How I can help
A concise measurement strategy is key to a powerful analytics implementation. Together, we'll devise a plan to ensure that your analytics is ennabling data driven decision-making and investment.
Tracking and tagging
Unify your measurement across marketing platforms to give you a clear view of your customer journey from start to finish.
A comprehensive tracking and tagging audit will discover all the potential issues with your current tracking setup.
Data analysis & insights
Make sense of your data, answer business questions and identify opportunities for improvement.
Migrating across to GA4 is a great way to start fresh and ensure that you're collecting the right data and have time to learn the interface and its quirks before the hard shutdown of UA.
Get in touch
Feel free to schedule a no obligation chat to discuss your analytics and see if I'm a good fit to help.