Conversion rate optimisation audit
Draw back the curtain on your data to find the biggest levers to pull to grow your eCommerce business
The mandatory starting point for all new clients. Starting our journey together here ensures that your site has a comprehensive and accurate measurement foundation for optimisation.
This conversion audit is a comprehensive review of your customer journey to help you identify the greatest opportunities to boost conversion rates and grow your revenue.
What's included in a conversion audit?
While the deliverables vary from engagement to engagement, they frequently encompass the following:
- Analytics review to enumerate tagging and tracking gaps, errors and oversights along with recommendations for improvements to your analytics and measurement platforms
- Funnel analysis with a focus on key user journeys, bottlenecks and drop-off points to see where your site's working (and where it's not)
- Traffic attribution review to identify channels with the greatest ROI
- Qualitative user research sessions with your actual website visitors to understand needs, motivations and opportunities
- Site speed benchmarking and diagnosis to compare your site against competitors, identify the causes of any problems found
- Competitive landscape review to understand who your online competition is (hint: it's rarely who you think!) and pull apart their acquisition and conversion strategies for your competitive benefit
- Analysis of key user segments to identify high and low-performing cohorts for more granular targeting and analysis
The result is a growth blueprint with a prioritised series of actionable recommendations that will ramp up conversion, traffic and AOV.
Ready to discuss further?
Schedule a time for an introductory call to talk about your business, your conversion challenges and how I might be able to help.