Analytics Audit
Your analytics are broken, probably even more than you think
Your analytics infrastructure determines whether you're making decisions based on accurate intelligence or wishful thinking.
Most measurement systems suffer from technical configuration issues that create blind spots in critical areas. Revenue tracking that misses key conversion paths. Event tracking that double-counts activities or fails to capture them entirely. Cross-platform inconsistencies that make performance comparison meaningless.
How does this happen?
Brittle tagging implementations that break when websites are updated. Documentation that's either non-existent or hopelessly outdated. Multiple people making changes to tracking code without understanding the broader measurement framework. Marketing teams adding new campaigns without corresponding analytics setup. Developers implementing features that inadvertently break existing tracking.
The result is a measurement system held together with digital duct tape, generating data that looks legitimate but tells an incomplete story.
These aren't strategic measurement questions,they're technical implementation problems. When your tracking foundation is compromised, even sophisticated analysis becomes unreliable. You can't optimise what you can't measure accurately.This creates a cascade of strategic problems.
Budget flows to channels that appear successful but hide significant waste underneath. Conversion optimisation efforts target symptoms rather than root causes. Team debates about performance become exercises in interpretation rather than analysis.
How I can help
Through systematic examination of your entire tracking infrastructure, we identify exactly what's broken, what's missing, and which fixes will have the greatest impact on data accuracy.
What we examine
- Conversion tracking setup across all platforms and touchpoints
- Revenue attribution methodology and cross-platform consistency
- Goal configuration alignment with actual business objectives
- Technical implementation gap assessment
What you'll receive
Comprehensive audit report documenting every tracking gap, configuration error, and data quality issue affecting your measurement accuracy.
Technical implementation roadmap with specific requirements, priority rankings, and resource estimates for systematically rebuilding reliable measurement.
Quick wins identification highlighting immediate fixes that can improve data quality within days rather than months.
Strategic recommendations for measurement approaches that acknowledge attribution complexity whilst providing actionable business intelligence.
30-day implementation support ensuring you can execute recommendations effectively and validate improvements.
Timeline
We start with a conversation about your business and what scope of analysis would be most valuable. If we both feel there's a good fit, I'll send across a signed NDA and request access to your analytics and advertising platforms.
I then undertake initial analysis to better understand your business and ensure I can deliver meaningful results. If we proceed from there, you’ll receive the full audit within 3-5 weeks.
Ready to get started?
If you've read this far, chances are you recognise your business in the problems I've outlined.
The question isn't whether your measurement systems have issues, it's whether you're ready to do something about them.
Let’s discuss we can improve things together.