Experimentation Strategy
Build a testing program that delivers reliable, actionable insights
Most experimentation programmes start with the best intentions. Leadership wants systematic growth, not guesswork. Yet they too often follow the same tragic arc. Someone in charge catches the optimisation bug, usually at a conference. Vendors present case studies showcasing miraculous conversion uplifts. Business cases get approved, teams assembled, tools purchased, and expectations inflated beyond any reasonable measure.
Then reality strikes. "Winning" variations mysteriously fail to translate into tangible business impact. Tests drag on for months without reaching statistical significance. Leadership questions the investment. Teams disengage, software licenses lapse. Another promising "data-driven" initiative quietly fades into obscurity.
How I can help
I help organisations build experimentation programmes that generate reliable business intelligence rather than impressive-looking results that don't translate into growth.
Through systematic implementation and embedded coaching, your teams develop the capability to design, execute, and interpret experiments that drive genuine business impact. This approach delivers measurable transformation across four key dimensions:
Business impact
Results translate directly into revenue growth rather than vanity metrics that look impressive in dashboards but don't affect the bottom line.
Leadership confidence
Clear methodology eliminates debates about which numbers to trust, enabling faster decision-making based on reliable data.
Statistical rigour
Your tests reach meaningful significance quickly and reliably rather than dragging on indefinitely whilst producing questionable results.
Scalable capability
Your team develops genuine expertise to design, execute, and interpret experiments independently.
This approach works best for companies running 6+ tests quarterly who need systematic capability rather than one-off optimisation advice.
If you have dedicated resources for experimentation but lack the methodological foundation to generate consistent, actionable insights then we should probably talk.
Ready to get started?
Whether you need help rescuing a wayward experimentation program or want to build one right from the beginning, I can help.
Let's discuss how to transform your testing approach into a genuine driver of business growth and customer insights.