Conversion rate audit
Draw back the curtain on your ads and analytics data to find the biggest levers to pull to grow your eCommerce business
|Typical cost||$15,000 - $25,000|
The mandatory starting place for all new clients, this is a detailed piece of diagnostic detective work aimed at uncovering the biggest strengths, weaknesses, opportunities and threats in your eCommerce business.
As the saying goes, "You can't read the label if you're inside the jar". One of the main benefits I can give you is my outside perspective. Viewing your business with fresh eyes—having also conducted similar analysis on scores of websites across dozens of different verticals over the years—I'm equipped to give you some critical perspective and what's working and, more importantly, what's not.
After undertaking a structured interview with you (and any other relevant stakeholders), I conduct a deep dive into your analytics data to build out a comprehensive, data driven picture of your business and identify both problems and opportunities for growth.
While the deliverables vary between projects, you should expect the result to look something akin to that outlined below:
- Evaluation of traffic acquisition strategies both paid and organic to identify your most (and least) profitable traffic sources
- Competitive landscape review to see the good, brilliant, bad and ugly of what's happening in your vertical
- Review of conversion funnels to enumerate key drop-off points and help you understand where your digital properties are working (and where they need work)
- Macro level view of user behaviour to ascertain common tasks and user journey flows
- Analysis of key user segments to identify high and low performing cohorts for more granular targeting and analysis
- SEO audit to check against best practise and provide guidance on organic growth opportunities
- Analytics review to enumerate tagging and tracking gaps, errors and oversights along with recommendations for improvements to your analytics and measurement platforms
- Site speed benchmarking and diagnosis to compare your site against competitors, identify the causes of any problems found
How it works
Schedule a brief introduction via the form below. We'll talk about about your business, discuss your goals and challenges and explore whether or not I can help. If I think I can, I'll provide you with a detailed Statement of Work with objective, process and pricing options.
One hour structured interview (over Zoom or similar) in which I will ask a series of structured questions about your business: history, goals, teams and processes. This is to help give me a deep understanding of the context around your business, how you work and where you want to get to.
Add me to your analytics and ad platforms to gather data and undertake analysis. I will provide an NDA to ensure complete confidentiality of business data.
3-4 weeks later I will come back in three to four weeks with your finished conversion audit, which I will present over Zoom or similar (as well as providing you with a detailed PDF deck).
Get in touch
Think we could be a good fit?
Feel free to get in touch via the form below.
I'll be in touch to schedule a brief introductory call to discuss your business and whether or not I can help.