Analytics Audit
Fix broken, incomplete tracking and trust your data
Your e-commerce platform shows 847 orders last week whilst your payment processor recorded 1,123. The marketing dashboard credits email campaigns with 40% of conversions, but post-purchase surveys show that 65% of new customers discovered you through TikTok (a channel you're not even measuring). Retargeting pixels fire on thank-you pages, showing ads to customers who've already purchased whilst missing prospects who viewed pricing three times.
This is measurement infrastructure in crisis.
After working with leadership teams through these recoveries, I understand the specific combination of growth pressures and resource constraints that allowed these problems to develop.
Normally, a developer implements tracking before the site launches. Months pass. The business evolves and new campaigns launch, updates are shipped, APIs change. Each release introduces small gaps that silently compound. When problems surface, they get patched with quick fixes that create new blind spots downstream.
No single person owns data quality end-to-end. The result is measurement infrastructure that degrades slowly, then suddenly, until your most critical business decisions become exercises in interpretation and blind hope.
When your tracking foundation crumbles, strategic decision-making becomes crippled. Budget flows to channels that appear successful whilst hiding waste beneath the surface. Market opportunities slip past because tracking gaps obscure emerging customer behaviour patterns. Team debates about performance devolve into arguments about which numbers to trust.
How I can help
Through systematic examination of your entire tracking infrastructure, I'll help you to identify exactly what's broken, what's missing, and which fixes will have the greatest impact on data integrity and improving strategic analysis.
Typically, the deliverables look something like this:
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Comprehensive audit report documenting every tracking gap, configuration error, and data quality issue affecting your measurement accuracy.
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Quick wins identification highlighting immediate fixes that can improve data quality within days rather than months.
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Strategic recommendations for measurement approaches that acknowledge attribution complexity whilst providing actionable business intelligence.
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Technical implementation roadmap with specific requirements, priority rankings, and resource estimates for systematically rebuilding reliable measurement.
Ready to get started?
We start with a conversation about your business and what scope of analysis would be most valuable.
If we both feel there's a good fit, I'll send across a signed NDA and request access to all your various platforms and come back with a completed audit within 3-4 weeks.